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Get found, explained simply
Practical guides for owners who want more customers from Google and AI, without learning a new profession.
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Quick answers
How do I get more Google reviews?
Ask everyone, make it easy, and reply to every one. Here’s how.
What gets a Google profile suspended?
Five mistakes owners make without realising.
How do I check what ChatGPT says about me?
A five-minute test you can do on your phone.
Can I pay to be recommended by AI?
No. Here’s what actually works.
What are citations?
Why your old address on a forgotten directory matters.
Do I need software like BrightLocal?
An honest comparison with doing it for you.
Jargon, translated
The words marketers use, in plain English.
- Google Business Profile
- Your free listing on Google Maps and Search. The most important thing in local SEO.
- Local pack
- The map and three businesses shown near the top of Google for local searches.
- Citation
- Any listing of your business name, address and phone number on another site.
- Primary category
- The one category on your Google profile that tells Google what you are.
- Review gating
- Asking only happy customers for reviews. Against Google’s rules.
- AI visibility
- How often AI assistants name your business when customers ask for a recommendation.
- Structured data
- Hidden code on a website that tells search engines your business details in a standard format.
- Prominence
- How well known and trusted Google thinks you are, from reviews, links and mentions.
Does AI recommend your business?
Free, no card, results in about two minutes.