Google reviews on autopilot
Reviews decide who customers pick, and who Google and AI recommend. We make asking effortless, answer every review for you, and show you how you compare with the businesses above you.
Autumn colours are in. Book a gel manicure this week and choose from 12 new shades.
★★★★★ “Lovely staff, great nails.”
Thank you, Sam! It was great to see you. See you next time.
What customers look at before they choose
From BrightLocal’s 2026 survey of 1,002 consumers. Reviews aren’t a nice extra; they’re the shortlist.
only consider reviews from the last three months.
BrightLocal, 2026expect owners to reply to reviews.
BrightLocal, 2026won’t use a business with fewer than 20 reviews.
BrightLocal, 2026of people asked for a review went on to leave one.
BrightLocal, 2026Survey of US consumers. UK habits are broadly similar, and Google works the same way here.
How we keep reviews coming
Three habits most businesses know they should do, and almost none keep up.
Every customer, in one tap
Your own QR counter card and direct review link, plus ready-written requests you send by text, WhatsApp or email in one tap. Growth adds a printed stand.
Try it freeEvery review answered, fast
A personal reply to every new Google review: warm for the good ones, calm and professional for the bad ones. Within 2 working days on Essentials, the next working day on Growth.
Try the reply writerKnow your gap every month
Your review count, rating and how recent your reviews are, against the top businesses near you, and how many you need to catch them.
Check your gap freeThe biggest gap between businesses AI picks and the rest
In a 2026 study of 10,000 local businesses, the ones AI recommended averaged 133 Google reviews. The ones it ignored averaged 11. Google’s map works the same way.
We never buy, fake or filter reviews, and we ask every customer, not only happy ones. Google bans all three.
10,000 local businesses studied by Insites, 2026
Compared with review software
Review tools are popular because reviews work. Most charge a lot and still leave the replying to you.
$75 to $350 a month
Tools such as NiceJob, Podium and Birdeye automate requests, but you still write the replies and fix your listings yourself.
From £29/month
Requests made easy, every review answered for you, plus your listings, Google posts and AI visibility, all in one plan.
Free, but…
Asking, replying and tracking take a few minutes a day, every day. Our free tools make it faster if you’d rather keep it in-house.
Software prices from public pricing pages, checked September 2026 (US dollars). Plans change, so check their sites.
Review questions
Can you remove bad reviews?
Only Google can remove a review, and only if it breaks Google’s rules (for example spam or abuse). We flag those for you. For the rest, a calm, quick reply is your best answer, and 80% of people prefer businesses that reply to all their reviews.
Will you reply in my name?
Replies are posted from your business profile, in a tone you approve. Tell us anything you never want said.
Do you send review requests to my customers for me?
You send them, from your own phone or email, in one tap with the message ready. That keeps it personal, costs nothing, and keeps your customer list yours.
What does it cost?
Replies and the review kit are included in every plan, from £29/month. The review link and reply writer tools are free for anyone.
Does AI recommend your business?
Free, no card, results in about two minutes.