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Free tool · no account neededFree Google profile checker
Score your Google Business Profile against what Google and AI assistants look for, and see exactly how many reviews you need to catch the businesses above you.
Three steps, about a minute
Start typing your name and pick it from the Google Maps list.
Status, category, hours, phone, website, photos, rating, reviews, how recent they are, and your Maps position.
Each check comes with a plain-English fix. Most take minutes.
Questions
New to all this? Our local SEO guide explains the basics.
Where does the data come from?
Straight from Google Maps, through Google’s official Places service, at the moment you run the check.
Why compare reviews with competitors?
Google and AI assistants favour businesses that look established and trusted. Reviews are the clearest sign. One 2026 study of 10,000 local businesses found AI-recommended businesses averaged 133 Google reviews, against 11 for those AI ignored.
Can it see my business description?
No. Google doesn’t share the owner’s description through its public service, so we check the things it does share. Log in to your profile to check your description names what you do and where.
Is it really free?
Yes. No account and no card, just your email to see the result. If you’d like us to do the fixing, that’s what our monthly plans are for.
Keep going
Each one takes a minute and gives you something you can use today.
Get more reviews
Your Google review link, a printable QR card, and one-tap requests by text, WhatsApp or email.
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Reply to any review, or turn an offer into a Google post, in seconds.
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See if ChatGPT, Google and other AI can read your site, and what to fix first.
You getA score, which AI can read you, and your fix listUse it freeWebsite code for Google and AI
The code that tells Google and AI your business type, address and opening hours.
You getCopy-and-paste code for your siteUse it free